Why are colors important?
Colors are a visual perception of the reflection of light on certain surfaces! They are among the most important visual elements related to graphic design, because through them various essential messages can be transmitted, moods and create a balance in the decor. In other words, colors play an essential role in people’s lives, hence the expression “to give color to life.” According to their type, the colors are divided into the following categories: primary colors, secondary colors and tertiary colors.
Types of colors
According to their type, the colors are divided into the following categories:
- Primary colors. The first category refers to those abstract colors, which cannot be obtained by mixing two other colors. These colors are red, blue and yellow.
- Secondary colors. These are made by combining two primary colors. For example, red mixed with yellow will turn orange, blue mixed with yellow will turn green and blue mixed with red will turn purple.
- Tertiary colors. Tertiary colors are made by mixing a primary color with a secondary color.
In graphic design, the use of colors is done through a set of rules expressed by a sketch created by Isaac Newton. To this day, this concept is used under the name of “color theory” and is expressed through a wheel made of colors, arranged according to their type and their fit in the decor.
The right choice of colors
Color theory provides a basic guide to choosing the right color palette for your project, whether it’s a logo, a banner, a website, or image processing. Thus, the correct way of choosing colors for a project can be achieved by:
1. Monochrome formula – is made by choosing a single color from the wheel to which different shades are applied depending on brightness or saturation.
2. Analog formula – is done by choosing certain colors that are next to each other on the wheel.
3. Complementary color formula – is done by choosing two colors located at opposite ends on the wheel
4. The divided-complementary formula – is made by choosing three colors as follows: to choose a color together with two other colors adjacent to the one in the opposite extreme
5. Triadic formula – is achieved by using three colors evenly spaced by applying a triangle on the wheel on the wheel
6. The tetradic formula – is made by using two complementary color pairs by means of a rectangle on the wheel