Whether we’re talking about a job that takes place physically, and that you can get after graduating from higher education. Whether we are talking about a freelance job, in both situations we are talking about certain steps that must be followed as per the book.
The CV is your business card, but so is a portfolio. To attract new clients, you need a portfolio that recommends you. Clients want to see an entire portfolio of what you’ve worked on, they want to see your results and how your ideas have helped a business grow.
A portfolio for someone who is just starting out can be created in two ways:
1. Either choose to work in a marketing agency that needs someone for this job. And accept the fact that you are at the beginning, and they can offer you a very well designed training that will help you. This would be the ideal option.
2. The second option does not seem very friendly for everyone. This suggests that you look for new clients for whom you can work for free. Many times, it is not a very pleasant idea because you want to win, but in any field there is a starting point. And this can be your beginning. Along the way, those who charge a lot of money will feel disturbed, because you can spoil their market. But that shouldn’t drag you down, because you need a portfolio, you need to gain experience and put all your creativity into practice.
If you choose the second option, you need to know some very important things.
Even if your interest is to create a portfolio, you must have some imposed standards. 1. Do not choose to write about a niche that does not attract you, this aspect will be seen in the way of writing and will not motivate you to be very creative.
2. Choose clients with whom you resonate, who let you come up with new ideas for their business, who are open minded to changes. A client who only wants to be as he wants, will press and stress you. You won’t be able to evolve, he has his standards and you have to adapt.
3. Don’t be afraid to ask for feedback. You need to know if the materials you provide are in accordance with the ideas of your clients.
4. You have every right to say “No” if there is something that bothers you.
5. Don’t rely only on the fact that you write, choose to read constantly, to develop yourself and to be in a continuous search for current information.
Whether you work for free or paid, your portfolio can be flawless. It only depends on you and how much you want to achieve this. The clients are interested in what you have created, the fact that you have not been paid is something that does not concern them.