What is Google My Business?
Google My Business is a free application that the Google platform offers us to promote our company, NGO or brand. By using this application we will have the opportunity to appear…
Some essential elements for optimizing web pages
The importance of keywords? Keywords represent certain groups of terms (expressions) that are part of the content of web pages. They aim to improve the message and adapt it to the…
Types of SEO techniques
SEO techniques The use of keywords requires compliance with certain sets of rules in order not to abuse their permitted frequency on the page and to reduce the quality of…
Types of links and their use
What are links? Links are the way you can direct visitors to a web page to other pages or sections of pages that may contain information relevant to them. They are…
The importance of backlinks for search engines
What are backlinks? Backlinks are a collection of trusted votes for your site offered by other web pages through links. By adding links to your site in the content of your…
How to do a free keyword research
What are keywords? Keywords are phrases that briefly describe what a site is all about. They are intended to inform search engines about the topic addressed in order to establish a…