Copywriting vs. Content writing vs. Creative writing
You have probably heard these 3 functions quite often, and in one way or another you confused them, or thought they were the same thing. Indeed, it is about different tasks,…
Top 3 books for a copywriter’s library
A copywriter's library? Yes, you heard right. If you want to be a successful copywriter, a person who will develop professionally, who will constantly attract clients. Then you must read, inform yourself…
How to prepare for the copywriter job
Whether we're talking about a job that takes place physically, and that you can get after graduating from higher education. Whether we are talking about a freelance job, in both situations…
Golden rules of a successful copywriter
Any successful field with many successes and positive results, has some key rules or certain principles that guide it. Thus, as in the field of copywriting, there are some very important…
How to become a copywriter
In recent years, the marketing industry has taken a strong lead, and the pandemic period has had a positive effect on the number of online stores that have grown.Marketing and…
What a copywriter is and what he does
A copywriter is a person who masters the grammar of a language very well, is attentive to details and has as object of activity the writing and writing of articles…
How to write an inspired title?
“The cow doesn't give milk!" An unfortunate title, at first appearance: How can a cow not give milk? What do you mean?What nonsense will it be in the next text?…
How to write a valuable newsletter?
The newsletter is a format of informative material, respectively a marketing element in written form. It is usually small in size (1-2 pages) and has several functions: it informs, attracts,…
How important is a web domain name?
Choosing a domain name is an important decision and that is why it must be chosen carefully. It must reflect as accurately as possible what I offer the user, what my…
How to choose the right colors for a project
Why are colors important? Colors are a visual perception of the reflection of light on certain surfaces! They are among the most important visual elements related to graphic design, because through…
What is Google My Business?
Google My Business is a free application that the Google platform offers us to promote our company, NGO or brand. By using this application we will have the opportunity to appear…
Some essential elements for optimizing web pages
The importance of keywords? Keywords represent certain groups of terms (expressions) that are part of the content of web pages. They aim to improve the message and adapt it to the…
Types of SEO techniques
SEO techniques The use of keywords requires compliance with certain sets of rules in order not to abuse their permitted frequency on the page and to reduce the quality of…
Types of links and their use
What are links? Links are the way you can direct visitors to a web page to other pages or sections of pages that may contain information relevant to them. They are…
The importance of backlinks for search engines
What are backlinks? Backlinks are a collection of trusted votes for your site offered by other web pages through links. By adding links to your site in the content of your…
How to do a free keyword research
What are keywords? Keywords are phrases that briefly describe what a site is all about. They are intended to inform search engines about the topic addressed in order to establish a…